Privacy policy
Privacy Policy
Mentality Forge
Effective Date: 01/01/2026
Mentality Forge (“we”, “us”, “our”) operates the website mentalityforge.com. We are committed to protecting your privacy and handling your personal information in accordance with applicable privacy laws, including the New Zealand Privacy Act 2020, Australian Privacy Act 1988, UK GDPR & Data Protection Act 2018, and relevant U.S. privacy laws (such as the California Consumer Privacy Act, where applicable).
1. Information We Collect
We may collect the following types of personal information:
Identity Information: Name, username
Contact Information: Email address, phone number, billing and shipping address
Transaction Information: Purchase details, payment information (processed securely via third parties)
Technical Information: IP address, browser type, time zone, device details
Usage Information: Pages visited, interactions with our website
Marketing Preferences: Your preferences for receiving communications
2. How We Collect Information
We collect personal information when you:
Make a purchase
Contact us or submit a form
Sign up for emails or marketing
Browse our website (via cookies and tracking technologies)
3. How We Use Your Information
We use your personal data to:
Process and fulfil orders
Provide customer support
Communicate with you about purchases or enquiries
Improve our website, services, and user experience
Send marketing communications (only where permitted or with your consent)
Detect and prevent fraud or security issues
4. Legal Bases for Processing (Where Applicable)
Depending on your location, we rely on:
Contractual necessity – to provide products/services
Legitimate interests – to operate and improve our business
Consent – for marketing and certain cookies
Legal obligations – compliance with laws and regulations.
5. Sharing Your Information
We may share your information with trusted third parties, including:
Payment processors
Shipping and fulfilment providers
E-commerce platform providers (e.g. Shopify)
Analytics and marketing tools
These providers only process your data as necessary and are required to safeguard it.
6. International Data Transfers
Your information may be transferred to and processed in countries outside your own. We take reasonable steps to ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.
7. Data Retention
We retain personal information only as long as necessary to:
Fulfil the purposes outlined in this policy
Comply with legal, tax, and accounting obligations
Resolve disputes and enforce agreements
8. Your Privacy Rights
Depending on your location, you may have rights including:
Access to your personal information
Correction of inaccurate data
Deletion of your data
Objection to or restriction of processing
Data portability (where applicable)
Opt-out of marketing communications
For U.S. residents (e.g. California): the right to know, delete, and opt out of the sale or sharing of personal information
To exercise your rights, contact us.
9. Cookies and Tracking Technologies
We use cookies and similar technologies to:
Enable website functionality
Analyse website performance
Personalise your experience
You can control cookies through your browser settings. Some regions may require cookie consent before non-essential cookies are used.
10. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from loss, misuse, or unauthorised access.
11. Children’s Privacy
Our website is not intended for individuals under the age of 13 (or equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
14. Contact Us
If you have any questions or requests regarding this Privacy Policy, please contact:
Mental Forge
Website: mentalityforge.com